How we turn search demand into revenue
Every engagement starts with an audit. The SEO retainer is the core, with AI search visibility built in. CRO plugs in once there is organic traffic worth converting.
The core engagement
Every tier runs on the same base: a brand voice built up front, collection pages built off real demand, content across blogs and product pages, and ongoing optimization of the pages already climbing. What changes between tiers is how much gets done each month and the off-page layer on top. We set the exact monthly scope on a call, against your catalog and the demand worth chasing.
Start with the audit. No account access needed.
Work starts the day you say yes. You get a technical and on-page teardown, the ecommerce checks Shopify stores need, and a total addressable search volume read on your top categories: the demand you capture today, the demand you're missing, and the pages to build for it.
Foundation
The base engagement at a lighter monthly volume.
- The full base: brand voice up front, collection pages built off real demand, content, ongoing optimization
- Best when the technical foundation and a steady content cadence close most of the gap
- Passive AI-search benefit through structured content and schema
- Monthly report and a 30-minute call
Growth
More ground covered each month.
- More content and more collection build-out every month
- Backlinks enter here, starting with stockist and brand links most retailers never chase
- AI search visibility turns active: tracking and optimization included
- Monthly report and a 30-minute call
Authority
The highest monthly volume.
- Full-catalog topical coverage
- Deeper authority building through backlinks and earned mentions
- Market-share reporting against your category's total addressable demand
- Priority turnaround
Get found when buyers ask ChatGPT, Perplexity, or Google AI
Buyers are starting product research in AI chat instead of typing a search query. If your brand does not show up in the answer, you do not get considered.
AI search visibility is built into the retainer, not sold beside it. At Foundation, the structural work earns it passively. At Growth and above, we track where your brand shows up when buyers ask ChatGPT, Perplexity, or Google's AI results, and work the gaps.
Foundation
The structured content and schema work helps AI engines read the brand. No tracking promised at this tier.
Growth and Authority
Tracking of mentions and citations in ChatGPT, Perplexity, and Google AI results, plus optimization against the gaps found.
A module inside the retainer, not a separate program. AI visibility supports buyer-intent search; it does not replace it.
Make the traffic you already have convert
Once organic traffic grows, the product page has to close. We run mobile-first tests on the pages that drive revenue.
A sticky add-to-cart bar test for a fine jewelry brand lifted mobile add-to-cart rate by 95%, at 95.04% statistical confidence, projecting roughly $207,000 in incremental annual revenue.
CRO Sprint
A teardown of your money pages with a prioritized test roadmap: what to test first and why.
Retainer add-on
One test cycle per quarter, designed and analyzed by us, implemented by your developer. No web development.
Questions we hear first
Why start with an audit instead of a retainer?
It needs no account access, so it starts immediately. You see the size of the demand you're missing before committing to a monthly engagement. The fee credits toward month one if you move ahead within 30 days.
What happens in month one of a retainer?
Access setup (Search Console, GA4, Shopify), a baseline of where you stand, and early-lift work: fixes and pages aimed at demand already close to converting.
When do results show?
Technical fixes tend to show movement once pages reindex, often a matter of weeks. Content compounds over months. Nobody honest promises a date, and we won't either. Every monthly report shows the rankings moving and your AI visibility, plus revenue once your analytics are set up to show it. A 30-minute call walks you through it.
Who does the work?
Josh does. You work directly with the person doing the work, with no junior account manager in between.
I run marketing and need sign-off from above. What do I take upward?
The audit. It sizes the opportunity: your category's total search demand, the share you capture today, and the gap worth going after. That number is the internal case.
Let's figure it out on a call
Tell us about your catalog and current search performance. We will recommend a tier and a starting point, scoped to your numbers.